“If it is possible for people to bypass YouTube Premium access, we will lose a significant number of our current users to YouTube.” “We are closely monitoring types of services that YouTube will provide through YouTube Music Premium.” said a representative for a South Korean music platform on June 23rd. While music platforms are concerned, copyright holders and trust businesses are showing reservations. There are different opinions towards YouTube Music Premium within the music industry. As a result, there will also be an impact on how royalties are distributed. As more people utilize bypass access, the entire amount that South Korean people pay to listen to music will become smaller. If one sets up his or her payment to take place in India, he or she can subscribe to YouTube Music Premium at a price that is 30% cheaper than prices of unlimited streaming services provided by South Korean music platforms that are between $5.80 (7,000 KRW) and $8.29. It is estimated that YouTube Music Premium will be 20% cheaper than YouTube Premium. Although Google warns that an account can be blocked for using bypass access, Google does not prevent one from using such method. If a family chooses a family plan, which is not available in South Korea, a family member will only have to pay $0.41 (500 KRW) to use YouTube Premium for one month.Ī method has been sharing recently that directs people to temporarily cancel setting up one’s location and set up payments and recommended contents to take place in India and South Korea respectively. If a person changes the access route to India through a VPN (Virtual Private Network), one can only pay $1.66 (2,000 KRW) to use YouTube Premium for one month while it normally costs between $6.63 (8,000 KRW) and $8.29 (10,000 KRW) in South Korea. South Korean music platforms are most concerned about “bypass access”, which is an expedient that utilizes the fact that a cost can differ depending on a country. YouTube is planning to provide YouTube Music Premium service in South Korea in the second half and it recently signed a contract with Korea Music Copyright Association (KOMCA). YouTube Music Premium is a music service separated within YouTube’s YouTube Premium service. YouTube Music Premium is YouTube’s music subscription service without advertisements. There is also a possibility of infringement of copyright holders’ rights. As YouTube gets ready to provide YouTube Music Premium service in South Korea, there is a growing level of concerns amongst South Korea music platforms as they can lose their competitive edge in their prices as their current customers can bypass YouTube Music Premium access through countries where prices are cheaper than South Korea.
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